The Maha Kumbh Multiplier: Unveiling the economic ripple effects of mega religious gatherings in Uttar Pradesh
Tejas Yaduvanshi, Shreyas Yaduvanshi, Saroj Yadav and Richa Yaduvanshi
The Maha Kumbh Mela, the largest transient gathering on Earth, presents a unique case study in temporary urbanization, economic stimulation, and infrastructural development. Held every 12 years in Uttar Pradesh, the 2019 Prayagraj Kumbh attracted over 120 million visitors, generating an estimated $2.5 billion in direct economic activity (UP Tourism Department, 2020). This paper introduces the "Maha Kumbh Multiplier Effect"—a theoretical model explaining how short-term religious events trigger long-term economic and urban transformations. Drawing on urban economics, religious tourism studies, and event management theories, the study employs a mixed-methods approach, analyzing government reports, satellite imagery of urban changes, and employment surveys. Findings indicate that while the Kumbh drives immediate economic boosts (Hospitality, retail, transport), its most significant legacy lies in accelerated infrastructure projects (Roads, sanitation, digital connectivity) and skill development programs for informal workers. However, challenges such as post-event infrastructure underutilization, environmental degradation, and labor market instability necessitate policy interventions. This conceptual paper develops a comprehensive theoretical background to analyze how the Uttar Pradesh government's strategic interventions—spanning infrastructure modernization, employment generation, and ecological sustainability—are redefining the socio-economic potential of temporary religious gatherings.
By synthesizing theories of temporary urbanism (Bishop & Williams, 2012) and tourism area life cycles (Butler, 1980), the paper constructs a policy-centric model that transitions ephemeral event infrastructure into permanent assets. Key innovations include modular, reusable urban systems (e.g., pontoon bridges converted to year-round public spaces) and digital governance tools (AI crowd analytics, cashless ecosystems). The framework also addresses critical challenges: post-event underutilization, labor market precarity, and ecological strain.
Tejas Yaduvanshi, Shreyas Yaduvanshi, Saroj Yadav, Richa Yaduvanshi. The Maha Kumbh Multiplier: Unveiling the economic ripple effects of mega religious gatherings in Uttar Pradesh. Int J Foreign Trade Int Bus 2025;7(1):122-127. DOI: 10.33545/26633140.2025.v7.i1b.151