author(s)
Nguyen Hoang Tien, Nguyen Minh Duc and To Thi Kim Hong

abstract
In the context that Vietnam is known as a country with high economic growth, political stability, attracting the attention of many foreign investors, with the characteristics of being one of the densely populated market with a young population structure and increasing shopping demand, the retail distribution sector seems to become a lucrative piece of cake for domestic and foreign businesses. In particular, after becoming a member of the World Trade Organization, Vietnam has gradually removed tariff barriers, introduced preferential policies for foreign businesses in order to improve the efficiency of the economy. Building a fair and favorable business environment in accordance with the principles committed when joining this organization. How does this benefit or challenge? How does it affect the development of the retail distribution system in Vietnam, specifically Coop Mart, how to make Coop Mart always be "everyone's friend" is the problem that our team has been dealing with, conduct research and make comments in this essay.