author(s)
Nguyen Hoang, Nguyen Minh Duc and To Thi Kim Hong

abstract
Mega Market, formerly Metro Cash & Carry Vietnam, has been operating in the wholesale sector since 2002, currently has 19 centers across Vietnam. Over the years, Metro Cash & Carry Vietnam has invested heavily and continuously in the development of commercial infrastructure, as well as in the field of hygiene and food safety in the country. In response to the development needs of the retail industry, the study and assessment of factors affecting customer satisfaction on retail service quality and application to business enterprises according to modern retail methods such as supermarkets and convenience stores have an important meaning, serving as a basis for improving and innovating service quality, enhancing customer satisfaction, towards sustainable development. Therefore, the factors affecting customer satisfaction at Mega Market Vietnam are issues that need to be raised and resolved.